Hey all-

Thanks to decades of branding and marketing by the fossil fuel industry, very few people realize that "natural" gas is actually toxic, planet-warming methane. 

Last week NowThis released a great video on this huge gap in public understanding, based off a blog post from Emily Atkin at the HEATED newsletter (be sure to subscribe!) on the need to reject industry framing and call it what it is: methane gas.

Both pieces feature on-the-street interviews that Gas Leaks conducted last month during Climate Week NYC asking people about their understanding of "natural" gas and methane. As you might expect, almost no one knew they were two terms for the same polluting product.

Help get the word out by sharing widely on social media! Check out this social pack for more suggested social language.

NowThis video - (Instagram, Twitter/X, Gas Leaks RT)
Heated - The urgent need for methane literacy
Gas Leaks Twitter/X posts: (#1 | #2)

Full on-the-street interviews during Climate Week
YouTube, Instagram
Gas Leaks blog on Climate Week

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Caleb Heeringa
(He/him)
Campaign Director, Gas Leaks
(425) 890-9744