If you plan to continue messaging on the sale of the 1,600 acres today, suggested social guidance and message framing is below. Given Interior’s about-face over the weekend, I think framing this as “it’s total and complete chaos at DOI” makes sense. I also think it could make sense not to amplify this at all…up to you!

Social Media Guidance

Article: https://www.sltrib.com/news/politics/2018/08/17/interior-secretary/

Facebook:

Recently, the Bureau of Land Management put out a management plan for Grand Staircase-Escalante National Monument that would, among other terrible things, sell 1600 acres to private interests. Two days later, amid confusion and a lot of bad headlines, they pulled a 180. It is complete and utter chaos at Department of the Interior… https://bit.ly/2OL4hFn

Twitter:

• If this isn’t proof that it’s complete chaos at @Interior, what is?  https://bit.ly/2OL4hFn  #ZinkeScandal #InvestigateZinke
• .@Interior is a complete mess. @SecretaryZinke, get it together! #ZinkeScandal   https://bit.ly/2OL4hFn
• .@SecretaryZinke was apparently asleep at the wheel when @BLMNational announced its recommendation to sell thousands of acres of #GrandStaircaseEscalante. It’s hard to say what’s more ridiculous: @SecretaryZinke’s ethical scandals or his complete incompetence. #InvestigateZinke https://bit.ly/2OL4hFn

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Hannah Ledford

Director, Americans for Public Lands

(402) 304-0287

hledford@partnershipproject.org